Project Identity
Client: Athens International Airport | Year: 2011
Multi-Storey Parking Pricing Policy & Revenue Model Study

Multi-Storey Parking Pricing Policy & Revenue Model Study

SYSTEMA undertook a study on behalf of the Athens International Airport to investigate different parking pricing policies and their effect on Airport’s parking revenues in the light of a future parking infrastructure expansion scheme that was being evaluated by the Airport Authority.

The aim of this study was to assess different parking pricing policies and their effect on Airport’s parking revenues in the light of a future parking infrastructure expansion scheme that was being evaluated by the Airport Authority.

More specifically, Athens International Airport S.A. (AIA) intended to build a Multi-Storey, car parking facility (MSP) in the vicinity of the Main Terminal Building, which would consist of a 7-level building with a total capacity of 3,646 car parking spaces and 181 spaces for motorcycles. The new facility would significantly increase the total Airport car parking capacity, adding parking services with premium features at Airport’s parking system.

Within this framework, the objectives of the study were to evaluate the characteristics of existing airport parking demand and supply, to produce a solid parking demand forecast based on the latest forecasts about the future development of air passenger traffic at AIA, to evaluate the attractiveness of the new facility based on its feature and different pricing scenarios and finally to conduct a financial appraisal of the proposed investment on this infrastructure upgrade project.

The parking demand forecast was produced based on the latest Origin-Destination (O-D) air passenger demand forecast, as this segment was considered as the “pool” market for AIA’s parking services. Furthermore, in order to assess the effect of different parking pricing strategies on the MSP demand, a stated preference survey was designed and conducted on existing long and short term car parking and taxi users in a sample of 1,200 respondents. More specifically, the existing car parking users were asked to choose between their existing airport parking choice and MSP, whereas taxi users were asked whether they would switch to car as their airport access mode due to MSP, under different pricing scenarios. Finally, based on the results of the survey, a financial appraisal of the project was conducted.